WWF launches bid to amass 7 years’ worth of pledges - mirroring the time we have left to recover nature and course-correct - in just one Earth Hour
(17 March 2023) – WWF is calling on individuals, communities, and businesses across the world to Give an Hour for Earth and help bank as many planet positive pledges as possible, aiming to amass seven years’ worth - mirroring the time we have left to take action to secure a nature positive world for the sake of people and planet. The initiative is being launched to create the Biggest Hour for Earth to celebrate this year’s Earth Hour, the world’s largest grassroots environmental campaign, which sees millions of people worldwide every year celebrate the moment, serving as a powerful reminder of the importance of our planet, the need to protect it, and how little time we have to do so.The new Hour Bank provides different options on how to pledge an hour in what WWF expects to be the biggest Earth Hour yet. Anyone can sign up and decide how to get involved during Earth Hour which is taking place at 8:30pm local time on 25 March 2023. Earth Hour is the annual event that provides a collective moment of optimism to celebrate our one shared home, and raise awareness to address the dual biodiversity and climate crises the planet is facing. WWF’s bid this year is to clock over 60,000 hours – or seven years' worth of action in just one Earth Hour – to help maintain momentum to achieve a nature-positive and people-positive world by 2030, just seven years away, and create the Biggest Hour for Earth.
(17 March 2023) – WWF is calling on individuals, communities, and businesses across the world to Give an Hour for Earth and help bank as many planet positive pledges as possible, aiming to amass seven years’ worth - mirroring the time we have left to take action to secure a nature positive world for the sake of people and planet.
The initiative is being launched to create the Biggest Hour for Earth to celebrate this year’s Earth Hour, the world’s largest grassroots environmental campaign, which sees millions of people worldwide every year celebrate the moment, serving as a powerful reminder of the importance of our planet, the need to protect it, and how little time we have to do so.
The new Hour Bank provides different options on how to pledge an hour in what WWF expects to be the biggest Earth Hour yet. Anyone can sign up and decide how to get involved during Earth Hour which is taking place at 8:30pm local time on 25 March 2023.
Earth Hour is the annual event that provides a collective moment of optimism to celebrate our one shared home, and raise awareness to address the dual biodiversity and climate crises the planet is facing. WWF’s bid this year is to clock over 60,000 hours – or seven years' worth of action in just one Earth Hour – to help maintain momentum to achieve a nature-positive and people-positive world by 2030, just seven years away, and create the Biggest Hour for Earth.
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