United Way of West TN announces brand refresh

DOWNTOWN JACKSON, Tenn. — One local non profit announces an exciting change. United Way of West Tennessee met Tuesday afternoon at Hub City Brewing to discuss their new brand refresh with the community.

The refresh will go into effect Wednesday, December 4th, and will bring a new look to the organization.
The non profit’s president was there and gave a few words, along with other community members.
United Way’s marketing director, Katherine Cheshire spoke with us about what they hope to see in this new chapter. She says, “we’re excited because you know with the brand refresh comes hopefully a desire to increase our overall relevance but to also inspire the next generation to be involved with us.” Cheshire went on to say  their mission will stay true and consistent with the new branding.