SCA Incontinence Care Packaging
The Challenge Swedbrand helped SCA improve sales and exposure of their Tena products in China by identifying the purchase behavior and product requirements of their target group and developing packaging and POS materials. The Process It was identified that the target group wanted simple and...
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The Challenge
Swedbrand helped SCA improve sales and exposure of their Tena products in China by identifying the purchase behavior and product requirements of their target group and developing packaging and POS materials.
The Process
It was identified that the target group wanted simple and clear communication at time of purchase. The product features and benefits needed to be clearer and more specific to their needs.
The Result
