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Packaging Design
Meet our team: India Brown
India Brown returned to Kingdom & Sparrow for another internship with our design...
Our Christmas 2024 Gift Commission
Over the last seven years, we’ve formed one of our favourite festive traditions;...
Winning Streak at the WBDS Awards!
We’re beyond excited to start 2025 with a bang, celebrating our biggest ever suc...
Video: Branding & Packaging Strategies from Fizz Creative
Founders Katie and Jasen Melnick discuss the importance of brand storytelling in...
bluemarlin Helps Cisk Undergo Redesign for Diverse Beer...
This extensive project, which has already garnered significant industry recognit...
Heavenly Tea Leaves Redesigns Website and Packaging
Heavenly Tea Leaves has now committed to carbon-neutral shipping on all orders,...
Purple Creative Helps Asahi Super Dry Redesign Packaging
The new global packaging will help Asahi Super Dry stand out in a distinctive wa...
J. Lohr Vineyards & Wines Revamps Branding and Packagin...
With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirm...
Dr. Bronner's debuts new look for chocolate bars
New wrappers feature enlarged font sizes, enhanced colors, and more. Along with ...
Hostess revamps logo, packaging following multiple phas...
The producer of sweet snacks has modernized its look and feel to enhance appeal ...
PODCAST | Award-Winning Brand Redesign: Smirnoff Ice
Shang Wu and Nei Valente of Design Bridge & Partners explain how the company app...
Smirnoff ICE Unveils New Look with Refreshing Twist
With more competition than ever, Smirnoff ICE saw that it was time for a change ...
CVS Updates Beauty Brand to Fit Modern Consumers
The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immens...
Award-Winning Brand Redesign: Pure Protein
Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a b...
What Now? The Failed Kroger/Albertsons Merger and the R...
One analyst argues that – for brands large and small – there’s a benefit to bein...
What we need to design a custom box
When looking to design a custom box, our designers prefer to have as much inform...
Spreads Brand Packaging Strategies for 2025
As we enter 2025, the landscape of brand packaging is evolving rap...
Pet food Brand Packaging Strategies for 2025
As the pet food industry continues to grow, brands are increasingl...
Gluten-free Products Brand Packaging Strategies for 2025
As the demand for gluten-free products continues to rise, brands a...
Seafood Brand Packaging Strategies for 2025
As the seafood industry continues to evolve, so too must the strat...
Dried Vegetables Brand Packaging Strategies for 2025
As the demand for dried vegetables continues to grow, brands are i...
Sparkling Water Brand Packaging Strategies for 2025
As the beverage industry continues to evolve, sparkling water bran...
Meatless Products Brand Packaging Strategies for 2025
As the demand for meatless products continues to rise, brands are ...
Coffee Accessories Brand Packaging Strategies for 2025
In the ever-evolving world of coffee accessories, brand packaging ...
Shampoo Brand Packaging Strategies for 2025
As the beauty industry continues to evolve, shampoo brands are inc...
Wine Brand Packaging Strategies for 2025
As the wine industry continues to evolve, so too do the strategies...
Turning Product Ideation Concepts into Winning Innovation.
Great ideas die without the right process. With the right process, product ideat...
Crafting A Winning Identity Through Brand Ideation.
Every second your brand exists on a shelf or a screen, it’s being judged harshly...
View Your CPG brand extension through these 4 lenses to...
Innovating a CPG brand extension — whether you’re iterating on an existing produ...
Coconut Oil Packaging Design: A Beginner’s Guide to Cre...
Coconut oil has long been a staple in kitchens, beauty cabinets, and wellness ro...
Garam Masala Packaging : Design Guide
Garam Masala’s History Garam Masala has its own importance in Indian kitchens, u...
57+ Biscuit Packaging Design: Make Your Biscuits Stand ...
When it comes to biscuits, taste is obviously the king. But what gets people to ...
Sweet Box Packaging Design: A Sweet Way to Brand Your B...
In India, sweets aren’t just about taste—they’re about emotions, tradition, and ...
How to make your Christmas gift wrapping sustainable
It’s that time of year again, when many of us are busy searching for the perfect...
Packaging Europe’s most popular stories from 2024
As 2024 draws to a close, we’re spotlighting this year’s most influential storie...
Major brands collaborate on returnable cup initiative i...
Said to be the UK’s ‘first-ever’ returnable cup initiative between multiple nati...
How can we make online marketplaces more sustainable?
On the heels of our previous investigation into fast-fashion packaging, we turn ...
European Commission bans use of 'harmful' BPA in food-c...
The European Commission has banned the use of Bisphenol A (BPA) in food-contact ...
Our guide to creating a circular economy for packaging ...
Plastic production in Africa has surged from 15 million tonnes to 350+ million t...
Sustainable Innovation Report 2025: Current trends and ...
Packaging Europe’s renowned Sustainable Innovation Report returns for 2025, pack...
What’s the problem with tethered bottle caps?
Why do so many consumers hate tethered bottle caps? Despite their role in ensuri...
Hatice Schmidt’s Lipstick Packaging Fuses Grit And Ele...
Lately, all the beauty industry has been giving us are packaging designs dedicat...
PlayPoker’s Packaging Brings a Fresh Spin to Game Night
Poker doesn't always have a casual connotation, but PlayPoker's packaging, desig...
Earthling Studio Chomps Away At Typical Better-For-You ...
London-based Crunchits enters its attitude era with brand refresh courtesy of Ea...
DIELINE Awards Extended Deadline Ends FRIDAY!
The deadline for the 2025 DIELINE Awards has been extended to January 8, 2024, p...
Simply Wants To Visually Remind You That Milk Still Doe...
Simply visually communicates how milk brand Them 1888 gives kids a leg-up throug...
Society De La Rassi Is an NA Sparkling Beverage That Ca...
Society De La Rassi's packaging, designed by Blurr Bureau, redefines luxury and ...
Perfume Brand Hindsight’s Genderless Design Inspires Fi...
Senka Studio’s design for Hindsight’s packaging reflects an understated elegance...
The Rise of the Brand World
A brand world is a unified space where design, storytelling, and community shape...
Cadbury Debuts Paper Outer Packaging For Popular Easter...
This Easter season, Mondelez’s Cadbury is using new paper packaging to reduce th...
Shelf Life 048: Diving Into Pinterest’s New Color Palet...
Pinterest expanded its trend report by introducing The Pinterest Palette, which ...
101+ Unique Pasta Packaging Ideas for First Impression!
Last Updated on January 22, 2025 by DesignerPeople Have you ever wondered how th...
264+ Best Honey Packaging Design Ideas That Highlight N...
Last Updated on January 22, 2025 by DesignerPeople When it comes to home items, ...
156+ Energy Bar Packaging Designs That Attract GenZ
Last Updated on January 22, 2025 by DesignerPeople The energy bar market in Indi...
74+ Butter Packaging Designs that shine Dairy Brand
Last Updated on January 22, 2025 by DesignerPeople Butter packaging is no longer...
57 Packaging Design Ideas to Spark your Creativity
Last Updated on January 16, 2025 by DesignerPeople As a packaging designer, you ...
Brand Experience Design: Insights, Strategies, and Succ...
Last Updated on January 3, 2025 by DesignerPeople When we talk about brand exper...
239+ Sanitary Pads Packaging Designs that Promote FemCa...
Last Updated on January 22, 2025 by DesignerPeople So, when was the last time yo...
Bread Packaging Design Guide for Bakery Owners
Last Updated on January 22, 2025 by DesignerPeople Bread is among the highest-se...
475+ Premium Packaging Design Ideas for High-End Luxury...
Last Updated on January 22, 2025 by DesignerPeople The Indian market for luxury ...
Elmwood appoints senior brand strategist for New York s...
Global design consultancy Elmwood has appointed Marti Rosenberger as senior bran...
Bluemarlin unveils redesigned Cisk beer portfolio
Global brand design consultancy Bluemarlin has unveiled the redesigned Cisk beer...
Bristol agency Outlaw creates new packaging for Peroni ...
Bristol based strategic brand design agency, Outlaw, has redesigned Peroni Nastr...
Into the Light agency designs new kids brand for Horlicks
Into The Light, the Stockport and Liverpool-based branding and design agency, ha...
Korozo Group provides stand-up pouches for Baileys Choc...
Flexible packaging specialist Korozo Group has worked with confectionery group Z...
LOVE agency unveils rebrand for American snack brand Ba...
Manchester-based creative agency LOVE has unveiled a colourful new identity for ...
Who Dares Design creates packs for Prime Ape Protein
Branding and packaging design specialists Who Dares Design has created the packa...
DS Smith partners with CBD brand Goodrays on fibre-base...
DS Smith has worked with London-based CBD drinks start-up Goodrays to switch to ...
How Technology is Assisting Employees in the Snack Food...
Technological tools including virtual reality headsets, sensors, and instruction...
Five Secrets to Award-Winning CPG Package Designs
According to Designalytics’ data, only 37% of CPG redesigns actually increase sa...
5 Bold Predictions
There could be packaging-related developments under the new administration, espe...
Red Bull, Chick-fil-A, and Jong Introduce Packaging Des...
See a few examples of packaging designed to enhance the user experience from Red...
Call for Speakers Now Open for Packaging Recycling Summ...
The event returns June 25-27, 2025, at the Ritz-Carlton Dallas, Las Colinas Reso...
FDA Proposes Front-of-Package Nutrition Labels for Food...
The new front-of-package nutrition labels would assist consumers in making healt...
2025 Packaging Recycling Trends: Resource Recycling Sys...
Global recycling expert Anne Johnson shares a coffee, and some expertise, with M...
AI is Transforming Packaging Manufacturing
AI is driving advancements in packaging efficiency with applications in areas li...
Growing Snack Food Market Spurs Investment
PMMI white paper highlights key trends and investment plans for packaging and pr...
Lamb Weston Debuts Recyclable Paper Bag for Frozen Fries
Lamb Weston develops a paper bag for its frozen French fries that offers a greas...
“Fit for Purpose” Packaging: As Yet, Not Universal.
Reflect on the evolution of packaging, its increasing automation, and its role i...
Packagers and Processors Weigh in on Effective Data Uti...
Packaging and processing professionals note several important factors to conside...
Chicago Bears, Fresh Del Monte, and Gerlon Introduce Re...
See a few examples of reusable and refillable packaging innovations from Chicago...
Flexible Film Recycling Alliance Launches New Plastic F...
FFRA resource aims to increase consumer access to recycling collection points an...
PMMI Donates $200,000 to Aid California Wildfire Recove...
The association also is working to ensure its members affected by the wildfires ...
Wild Alaskan Company Redesigns Packaging Graphics
Wild Alaskan Company’s executive creative director, Cliff Borress, shares the st...
Dissolvable Skin Care Wipes Pick Compostable Sachets
For sachet packaging of its new dissolvable cleansing wipes, Australian-based Co...
AMERIPEN: Packaging Policy Update & 2025 Outlook
In this annual Q&A, AMERIPEN Policy and Membership Director Rob Keith and the as...
Tropicana Weathers Blowback from ‘Shrin-quivelence,’ Pa...
Infamous in pack design circles for a similar occurrence in 2008, Tropicana once...
Wild Alaskan Uses TemperPack’s Green Cell Foam
D2C business Wild Alaskan Company ships its sustainably harvested, wild seafood ...
Nwär Skin Debuts Seid Skin-Care Products in Dissolvable...
Nwär Skin’s new Seid skin care products are encapsulated in tiny, dissolvable st...
LEGO, Sainsbury, and Bel Introduce Paper Packaging Inno...
See a few examples of paper packaging innovations from LEGO, Sainsbury, and Bel ...
U.S. PET Bottle Recycling Rate Reaches 33% in 2023
According to NAPCOR’s ‘2023 PET Recycling Report,’ the U.S. PET bottle recycling...
8 Solutions to Scale Digital Connectivity and Data Capture
Packaging and processing professionals provide insight on scaling digital techno...
Dunlop, BerryWorld, and Untouched World Utilize Recycle...
See a few examples of recycling innovations from Dunlop, BerryWorld, and Untouch...
Uoga Uoga Kids by andstudio
Since 2019, sales of beauty products labelled ‘clean’ have soared in popularity,...
Precise by Design Bridge
Mortgages aren’t exactly the most sexy or fun concepts, nor are the companies th...
Wholy Greens by Control Studio
Wholy Greens is a B-Corp certified Dutch food brand dedicated to transforming th...
Bezi by Red Antler
Bezi was founded by Ilay Karateke – an Istanbul-raised, New York-based, ex-McKin...
Yellowbird by Gander
Sauces, oils, seasonings and condiments are consistently thriving categories in ...