Renewal Psychology: From an Adversarial Process to a Celebration of Success
Ever felt that knot in your stomach when it’s time to discuss contract renewals with a client? You’re not /alone. Renewals often carry an undeserved stigma—seen as adversarial negotiations rather than opportunities for mutual growth. But what if we could flip the script? What if renewals became a natural, even exciting, part of the customer […] The post Renewal Psychology: From an Adversarial Process to a Celebration of Success appeared first on Customer-centric Growth by Lincoln Murphy.
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Ever felt that knot in your stomach when it’s time to discuss contract renewals with a client? You’re not /alone. Renewals often carry an undeserved stigma—seen as adversarial negotiations rather than opportunities for mutual growth. But what if we could flip the script? What if renewals became a natural, even exciting, part of the customer […]
The post Renewal Psychology: From an Adversarial Process to a Celebration of Success appeared first on Customer-centric Growth by Lincoln Murphy.
