How to Increase Customer Lifetime Value (LTV)
Most companies approach growth as a simple equation: acquire more customers, keep them happy, and hope they stay. But companies that truly scale don’t just retain customers—they grow them. Customer Lifetime Value (LTV) is the total revenue a customer generates while they remain your customer. If you want to increase LTV, you have two levers: […] The post How to Increase Customer Lifetime Value (LTV) appeared first on Maximizing Lifetime Value by Lincoln Murphy.
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Most companies approach growth as a simple equation: acquire more customers, keep them happy, and hope they stay. But companies that truly scale don’t just retain customers—they grow them. Customer Lifetime Value (LTV) is the total revenue a customer generates while they remain your customer. If you want to increase LTV, you have two levers: […]
The post How to Increase Customer Lifetime Value (LTV) appeared first on Maximizing Lifetime Value by Lincoln Murphy.
