Giving an organic pioneer positive mainstream appeal
our challenge Chantal Organics has quietly worked in harmony with nature for over 40 years, producing an authentically organic range. At a time when organic is becoming more mainstream, the brand had to appeal to a broader range of consumers, in a broader range of categories, then ever. And without eroding its all-important authenticity.our solution […] The post Giving an organic pioneer positive mainstream appeal first appeared on Brother Design Agency.
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our challenge
Chantal Organics has quietly worked in harmony with nature for over 40 years, producing an authentically organic range.
At a time when organic is becoming more mainstream, the brand had to appeal to a broader range of consumers, in a broader range of categories, then ever. And without eroding its all-important authenticity.
our solution
Moving away from the previous packaging’s earnest, dowdy look, our aim was to radiate youthful energy, positivity and deliciousness.
Bold colours with a colour palette with a two- tone split gives a distinctive look for the Chantal brand.
The post Giving an organic pioneer positive mainstream appeal first appeared on Brother Design Agency.
