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Packaging Design
Hot Pockets® Removes Sleeves from Packaging, Introduces...
This packaging update helps reduce waste, saving an estimated five million pound...
PODCAST | Quantitative Consumer Testing in the CPG Sector
Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 ...
Mountain Dew announces new visual identity celebrating ...
The official rollout of the new visual identity will debut next summer, with pac...
Kit Kat, Jolly Rancher announce video game LTO packaging
Hershey is partnering with Nintendo of America on limited-edition Kit Kat bars a...
Perfect Hydration Alkaline Water Launches Rebrand with ...
The new look retains the brand’s signature blue, but features a sporty new logo,...
Wilton Unveils Limited-Edition Packaging for Holidays
Each colorful design features Wilton “gift tags” tailored to reflect the distinc...
Carlsberg Group Unveils Somersby’s Global Visual Identi...
As part of the brand refresh, the Somersby tree has been redesigned to make it m...
Smurfit Westrock Helps Poppin Candy Stand Out with Cust...
Poppin Candy contacted Smurfit Westrock via website inquiry and explained their ...
White Bear Creates Heroic New Identity for Dairy Suppli...
The challenge ahead of White Bear lay in the juxtaposition between Freshways’ po...
Wonderful® Pistachios Unveils Get Crackin’ Packaging Re...
The updated In-Shell packaging design showcases the Wonderful Pistachios brand l...
Grocery delivery and sustainability
If the service can combine the two this could differentiate the leader from the ...
What’s on a package?
That depends. If it’s for food, then expect the name, ingredients, nutritional i...
A packaged box of experience
That is what a package can do, paint a vision for the consumer to buy a product....
Two many choices
Whether it’s Coke or Pepsi, Heinze or Hunt’s, Arm and Hammer or Tide, Bird’s Eye...
The message about product packaging
Product packaging is a vital element of a brand’s strategy, serving multiple rol...
Rethinking plastic packaging
Plastic can be used, reused, recycled, and repurposed. It’s a container, at its ...
There’s art in grocery stores
It’s when items are displayed into objects only the vendor can think of like mak...
Fresh ideas to improve the standard egg carton
Egg cartons are a staple in households around the world, because they’re a conve...
Plastic bottle grocery delivery?
Well kind of. If you order bottled water or products like olive oil or soda. Pla...
The evolving grocery shopper
Grocery shopping and the shopper rely on each other. You need products to shop a...
How to measure a box
Doesn’t this sound easy? Take a box, use your measuring tape and voila! You know...
No more boring packaging!
How important is your image and brand to you? Are you still sending your product...
New Toys at Packaging Design
At Packaging Design we are always updating our equipment and buying new toys! Th...
When should I use custom packaging and how can packagin...
Your subscription box business is off and running, the big question is when/ how...
Is it time for a new corrugated vendor?
Once you choose a corrugated vendor it is easy to overlook issues if they appear...
Proper Stacking Patterns will help keep your Product Safe
Shipping your product and having it arrive at its destination undamaged is a top...
Club Store Pallet Displays
The Club store environment is hectic and crowded, the key is capturing the atten...
Time to update your Brand with Custom Boxes
What Are Custom Boxes? When it comes to corrugated packaging, custom boxes are d...
E-Commerce Packaging
E-commerce packaging is critical, it encompasses everything from the materials a...
Creating a retail display that stands out
A corrugated retail display can play a key role in your marketing and sales stra...
Internal vs External Brand: How Do They Relate?
Companies may have different goals, such as raising brand awareness, forging par...
The Importance Of Strong Branding For Small Businesses
To succeed in today's highly competitive market, even the smallest businesses ne...
The Top Branding Mistakes To Avoid
Your brand is the face of your business. It's how your customers perceive you, w...
Trends to Watch: Packaging Design in 2023
Packaging design plays a pivotal role in capturing consumer attention and influe...
The Power of Storytelling in Packaging Design: Connecti...
In the world of product packaging, aesthetics and functionality are important fa...
Congratulations, You Finally Made It Onto the Supermark...
Getting on the supermarket shelf is an achievement, but staying competitive with...
Why AI can’t replace the counter-intuitive thinking beh...
Getting on the supermarket shelf is an achievement, but staying competitive with...
Emotional Branding: The Taylor Swift Blueprint
Getting on the supermarket shelf is an achievement, but staying competitive with...
Beyond Aesthetics: Infusing Your Brand Strategy with Co...
Imagine the first whisper of engagement your brand makes—no words, no touch, jus...
How Important is a Creative Brief?
Imagine walking into a doctor’s office and expecting them to fix your knee witho...
Emphasizing Key Ingredients through Innovative Consumer...
Be memorable. This is a tough ask for brands. When a consumers step int...
A Fresh Perspective: The Role of Sustainable Packaging ...
Consumer packaging design isn’t always quick to change. However, due to...
The Appeal of Visibility in Packaging Design
Today’s consumers are seeking transparency and authenticity. A growing ...
Portion Perfection: How Packaging Can Aid in Portion Co...
How large should this burger be in order to fit into the bun? How much ...
Six of the Latest Technology Innovations in Packaging
When discussing innovation, it’s likely the conversation will turn to t...
Turning Heads, Filling Carts: How Effective Packaging F...
Effective packaging isn’t just a pretty face for your brand. It’s a pot...
Top 10 trends in 2024 for grocery product packaging design
IntroductionThe packaging design of grocery products is constantly evol...
Four characteristics of an Unforgettable Tagline
A memorable and effective tagline is an essential part of any successfu...
7 CPG Brand Dilution Examples And How To Avoid It.
When Dr. Pepper launched its BBQ sauce, customers were scratching their heads, w...
CPG Product Line Stretching For Increased Market Share.
When Cadbury launched its instant mashed potatoes, we had a clear example of whe...
How data-driven package design mitigates the risks of r...
Rebranding always comes with risks, especially when it comes to updating your CP...
The ROI of packaging: How to design CPG packs that win ...
Failing to give packaging design its proper due isn’t just a missed opportunity ...
99+ Elegant Shoe Box Design for Packaging Inspiration
Gone are the days when shoe boxes were just practical for transporting footwear ...
Enticing Food Label Design To Attract Foodie Customers
How many times have you found yourself drooling over a food item on the retail s...
Modern Food Pouch Design to Achieve More Product Sales
If you still think that a food pouch design means just an ordinary box for your ...
1745+ Modern Chocolate Wrapper Design To Inspire Brands
Are you struggling to attract your target audiences amidst thousands of other ch...
120+ Medicine Box Design Ideas that are Functional & Fa...
We are all used to medicine box packaging that has been in the market for years....
72+ Tea Pouch Design Ideas That Will Transform Your Bre...
Starting your day with a perfectly brewed cup of tea can make your day. Whether ...
45+ Besan (Gram Flour) Packaging Designs to Go from Tra...
Be it the yummy hot and crispy pakoras during the monsoon or healthy sweets like...
35+ Turmeric Powder Packaging Design Ideas for Spicy Br...
You probably heard of the health benefits of turmeric and how it has become incr...
27+ Diaper Packaging Design Ideas to Attract the Modern...
Hey there! Ever noticed how diaper packaging has changed so much? It’s not just ...
49+ Seafood Packaging Design Ideas to Bring Ocean Fresh...
Packaging that’s both eye-catching and practical is key for attracting customers...
What can the world learn from South Korea’s world-leadi...
How has South Korea achieved such high recycling and recovery rates in recent de...
The inside scoop on the Sustainable Packaging Summit 2024
So many valuable and in-depth conversations were held at the Sustainable Packagi...
Mondi opens brand-new innovation hub
Mondi has opened a brand-new innovation hub in Germany which houses a research a...
INC-5: A ‘historic chance to address plastic pollution’
A crucial moment for the global packaging industry begins today. From the 25th o...
A deep dive on Bayer’s new PET blister pack
German pharmaceutical giant Bayer recently announced the launch of a ‘first-of-i...
What can we expect from the final round of plastic trea...
Earlier today, at the start of the INC-5 plastic pollution treaty negotiations i...
Berry and Amcor to merge with an all-stock transaction
Amcor and Berry Global (Berry) have announced they have entered into a definitiv...
Circularity - LinkedIn LIVE Panel
In the latest LinkedIn Live panel of the year, as part of the Sustainable Packag...
GOZO Is Further Proof That the Olive Oil Packaging Game...
GOZO's packaging, designed by Vanesa García, rethinks how olive oil can be prese...
Bring On the Neon and the Heat With Calénton Hot Sauce
Calénton Hot Sauce’s packaging, designed by Morgan Hastie, fuses cultural inspir...
Skincare Meets Sculptural Elegance With Sadie Skin
Sadie Skin’s packaging, designed by Riot Atelier, rethinks skincare into little ...
Redesign (Over)Reaction Theater: Jaguar ‘Breaks the Mold’
The internet had some feelings this past week about the new Jaguar refresh, so w...
Tropicana Disaster 2.0: How Could it Happen Again?
The ill-fated Tropicana redesign of 2009 has taken on a mythical aura. But this ...
DIELINE’s Best Advent Calendars of 2024
Little treat culture rules the day when it comes to Advent Calendars. Here are s...
CYBER MONDAY EXTENSION ENDS TOMORROW!
Secure your chance to enter the DIELINE Awards 2025 by the Fall Entry Deadline t...
Shaquille O’Neal Gummies Are Here, And, Expectedly, The...
Making an XL debut in the gummies category, Shaq-A-Licious XL Gummies represents...
Pack of the Month: Orange You Glad To See Amo?
The vibrant Amo orange (Pantone 137 C) is at the heart of Hello Comrade's design...
The Best Packaging We Saw At PLMA
Lo and behold, as we walked the aisles at PLMA scouring for signs of design life...
Exploring the Possibilities of Custom Lash Boxes with Logo
The fashion industry has a competitive market. Competing with the top brands is ...
Elevate Your Bakery’s Image with Effective Packaging So...
Bakery items like cakes, cupcakes, brownies, pastries, and a lot more are the fa...
A Simple Guide on How to Create Your Custom CBD Boxes
Are you unsure about getting custom CBD packaging boxes to boost your CBD brand?...
9 Expert Tips for Selecting Perfect Custom Chinese Take...
Americans have a deep affection for Chinese cuisine. When Chinese immigrants cam...
What are the Impacts of Visual Packaging Design on Cons...
If we discuss the market of food and beverage products. Packaging in every aspec...
Latest Trends in Packaging this Year for Bowl Sleeve Boxes
Bowl sleeve boxes are a practical and versatile packaging solution these days. T...
Explore the Contrasts Between Custom Burger Boxes and G...
The burger business is a battleground nowadays, in worldwide markets. Just as in...
Top Creative Custom Printed Display Boxes in 2024
If you want your product to grab as many customers as they can. You must need a ...
Create High-quality Custom Retail Boxes for Your Busine...
Why Do You Need Custom Retail Boxes? Whenever a customer receives a package from...
Custom Snack Packaging Trends and Expert Tips
Introduction These days Snack consumption is rising. The reason is snacks are co...
Understanding the Complete Concepts Behind Custom Kraft...
People think custom Kraft boxes are just for wrapping the product. But in fact, ...
Custom Eye Shadow Boxes for Your Makeup Brand
Introduction Women are beauty conscious and the essential part of their makeup r...
The Ultimate Guide to Custom Packaging Success in the USA
Introduction As we are about to step in 2025, businesses in America are thrivin...
The Old Money Boxes with a Vintage Appeal for Modern Pr...
The World is evolving at a great pace. If you want your brand to make a lasting ...
Packaging Ideas for Bath Bomb Business to Attract New C...
Introduction In online marketplaces of these competitive cosmetics products wher...
Branding Success Using Custom Packaging with Logo
According to world statistics, there has been a 40% increase in brands from 2015...
The Art Behind Design Winning Hemp Oil Boxes
There are a lot of rivalries among the people arguing about their favorite oil. ...
Rise of Beard Brand Using the Power of Custom Retail Pa...
In the early 20s, Men used to shave their facial hairs. With the passage of time...