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B2C Marketing
“If you’re not thinking segments, you’re not thinking” ...
Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcom...
“Enlightened Management – An Interview with Gabriele Ca...
Gabriele Carboni is the co-author of Enlightened Management (along with Philip K...
“The Future of Marketing is the Quest for Good” – Chris...
As some business executives know, “The Quest for Good” is a roadmap for the evol...
How Nationwide Building Society Upgraded Its Marketing ...
Learn how a new marketing operations team made marketing mix modeling a well-oil...
Modernize Marketing With CRM Marketing Services
From marketing service provider to CRM marketing services ... what’s in a name? ...
Full-Funnel Advertising Makes Poppi Famous
America’s soda market is very difficult to disrupt. The market is massive — nine...
A TikTok Ban Is More Likely, But It Might Not Go Dark
The US Supreme Court seems to be leaning toward upholding the law to require Tik...
Dry January Is Really A Lesson In Self-Optimization
The US Surgeon General’s recent warning on alcohol consumption and cancer risk c...
Introducing Forrester’s Brand Experience Index — Drive ...
Enhancing brand and customer experience in tandem has a multiplicative revenue i...
Is A $7 Million Super Bowl Ad Worth It? Probably Not
A 30-second spot at this year’s Super Bowl will set you back a cool 7 million bu...
Consumers Crave More Than Discounts From Loyalty Programs
Last week, my dentist invited me to join their loyalty program. It’s official: T...
How To Level Up Your Creator Marketing Program
Two-thirds of B2C marketing decision-makers said they planned to increase invest...
Amazon Makes Retail Media Networks’ Eyes Bigger Than Th...
To unlock retail media’s upside, retailers must become more like publishers. Lea...
What Your Franchise Should Know
LinkedIn is a great professional networking tool to communicate with existing an...
Create a Great LinkedIn Headline!
Your LinkedIn headline is one of the most visible sections of your LinkedIn prof...
Outsource Social Media?
Should I consider outsourcing our social media marketing? This is a dilemma for...
Time for an Autumn Review?
As we’ve entered last part of the year, and busy it will be too, it might also b...
Are you Open for Business?
Have you taken advantage of the new LinkedIn Open for Business feature yet? The...
Mistakes to avoid on LinkedIn
When it comes to LinkedIn, there’s etiquette and best practices involved which m...
Social Media Competitor Analysis
What is a social media competitor analysis and why is it important for your busi...
Stand Out On LinkedIn
Your LinkedIn profile needs to stand out because there are over 500 million user...
LinkedIn and Lead Generation
LinkedIn is one of the most popular social media platforms for professionals, wi...
Top 10 Manufacturing Website Career Pages
Is your manufacturing website putting your company’s best brand forward to recr...
How Manufacturers Can Experiment with AI Marketing
In the past five to 10 years, artificial intelligence (AI) has moved from somet...
3 Ways to Improve Your Manufacturing Audience Targeting
As industrial marketing professionals we are still learning about how to levera...
How to Get Started With B2B Marketing Webinars
There’s a general acceptance that using B2B marketing webinars can be a success...
The Key Elements of Workforce Recruitment Messaging
Workforce recruitment marketing continues to be wicked hard for manufacturers a...
How Jaguar Land Rover Uses Luxury Content to Connect Wi...
For Land Rover, the consumer journey has more than one meaning. The post How Jag...
5 Things Marketers Need to Know About Gen Z
Forget about millennials. Marketers are moving on to the newer, younger consumer...
5 Incredible Moments From #DEWcision 2016, Which Really...
Is this peak brand evangelism? I think it is. The post 5 Incredible Moments From...
Fixing the Beer Industry’s Pun Problem
We officially live in a world in which nearly every single beer pun will be trad...
5 Content Marketing Trends Sweeping Europe
How mobile video, influencer marketing, brand series, and other creative strateg...
How Luxury Brands Should Tackle Content Marketing Attri...
Since online luxury sales are set to triple by 2020, brands have all the incent...
When Will the VR Revolution Come for Marketers?
If you're impressed with the VR and AR of today, just wait until 2020. The post...
The Best Branded Content of July: Advertising’s McConai...
Wild Turkey's new "creative director" takes things to a whole 'nother level. The...
How Microsoft Could Turn LinkedIn Into a Legitimate Fac...
As the internet's corporate rolodex, LinkedIn gets the job done. But as a conten...
3 Cutting-Edge Content Marketing Trends From Top Luxury...
Streaming video, influencer marketing, and virtual reality are quickly changing ...
Why Brands Need a Mission to Create Great Lifestyle Con...
Lessons to learn from Lululemon and its army of brand devotees to create great l...
Elizabeth Spiers Reveals Why You’re Thinking About VR a...
Gawker's founding editor has a new project, and it'll make you question reality....
How the 5G Revolution Will Transform Marketing
Get ready for the internet of everything. The post How the 5G Revolution Will T...
How Coca-Cola Turned Its Digital Publication Into a Glo...
Brands have a hard enough time publishing in one region. So how has Coca-Cola ma...
The Art of Content: How Artsy Brought a $64 Billion Ind...
The art world isn't known for innovation. But over the last few years, Artsy's p...
How Barclays Cut Its Publishing Process From 6 Weeks to...
Eighteen months ago, Barclays UK decided it was time for a change. The post How ...
3 Keys to Great Content Marketing, According to LEGO CM...
In the '90s, not everything was awesome at LEGO. But thanks to a new approach, t...
3 Gaming Trends About to Take Over the Media World
From influencer marketing to virtual reality, it doesn't take long for the mains...
5 Reasons GE’s Content Goes Viral on Reddit (and Everyw...
At GE, editor-in-chief Tomas Kellner doesn't have to worry about compliance and ...
The Best Branded Content of September: Election Season
Here are a few brands that knew how to mix business and politics, along with a f...
The 6 Most Important Takeaways From CMI’s Annual Study
Why aren't marketers documenting their content strategies? The post The 6 Most I...
How Content Made Peloton the Fastest-Growing Company in...
By marketing its employees' big personalities, this at-home cycling company got ...
How Do Your Email Engagement Rates Stack Up Against You...
A marketing firm analyzed 7 billion emails from 2016 to find out which industrie...
Here’s How People Avoid Watching Pre-Roll Videos
If a majority of users are skipping pre-roll videos, it's time for brands to tak...
Marketers Are Sabotaging Their Content Programs
When the Content Marketing Institute releases its annual Benchmark Reports, I be...
“How the US military used magazines to target ‘vulnerab...
In his forthcoming book, “Tactical Inclusion: Difference and Vulnerability in U....
“What is ‘ethical AI’ and how can companies achieve it?...
The rush to deploy powerful new generative AI technologies, such as ChatGPT, h...
“The allure of the ad-lib: New research identifies why ...
The big idea Audiences love to see athletes and entertainers behaving spontaneou...
“Climate scientists: concept of net zero is a dangerous...
Sometimes realisation comes in a blinding flash. Blurred outlines snap into shap...
“Understanding Hallyu: The Impact of Korean Pop Culture...
The Korean Wave, also known as Hallyu, represents a significant cultural phenome...
‘Social profit orientation’ can help companies and nonp...
Economist Milton Friedman’s influential maxim, that a company’s sole obligation ...
“Does Marketing Need Curtailment for the Sake of Sustai...
We are republishing this article given the critical nature of the subject at han...
Media Scale And Media Skill Collide In The Full-Funnel ...
Marketers are ready to move beyond choosing between full-service media generalis...
Choose A Cross-Channel Marketing Hub That Amplifies You...
An effective cross-channel marketing hub (CCMH) can position marketing as an ind...
The Top Five Initiatives For B2C CMOs In 2025
CMOs are entering the new year with several critical priorities. Forrester's Q4 ...
Meet Forrester’s New Senior Analyst Covering Marketing ...
According to our most recent CMO Pulse Survey, marketing executives plan to prio...
Meet Forrester’s New Principal Analyst Covering Loyalty...
In 2025, we expect consumer usage of loyalty programs to grow amid declines in o...
Coca-Cola’s AI-Generated Holiday Ads Approach A Creativ...
The Coca-Cola Company released three new AI-generated holiday ads inspired by th...
Zero-Party Data: The Gift That Keeps On Giving
As data deprecation makes customer data harder to acquire, zero-party data provi...
Social Suites Mature With New AI Workflows And Expanded...
Social media has become a critical channel for marketers. It intersects many tea...
GDPR Isn’t Enough: Navigate Privacy Regulations In APAC
According to Forrester’s Business Privacy Survey 2024, 46% of privacy decision-m...
Influencers Are This Holiday Season’s “Gift Guides”
Creator gift guides will fuel shoppers this holiday season, helping to solidify ...