3 Ways to Improve Your Manufacturing Audience Targeting
As industrial marketing professionals we are still learning about how to leverage big data for audience targeting, audience segmentation, and intent. Targeting is simple at its core — defining a specific customer prospect audience — but wicked hard in execution and practice. In the industrial B2B sectors, our universe of buyers is undoubtedly small, so having... Read more » The post 3 Ways to Improve Your Manufacturing Audience Targeting appeared first on Industrial Marketer.
As industrial marketing professionals we are still learning about how to leverage big data for audience targeting, audience segmentation, and intent. Targeting is simple at its core — defining a specific customer prospect audience — but wicked hard in execution and practice. In the industrial B2B sectors, our universe of buyers is undoubtedly small, so having... Read more »
The post 3 Ways to Improve Your Manufacturing Audience Targeting appeared first on Industrial Marketer.
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