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B2B Marketing
Unique & Handcrafted — Crystalyn Kae Handbags
I discovered Crystalyn Kae Brennan — handbag artisan — and the Creative Director...
NOT testing your B2B messaging is costing you $$$
Message testing sounds straightforward and appealing enough. Who doesn’...
When sales and marketing clash... your pipeline pays th...
Ah, the good ol’ sales and marketing alignment. If it isn’t the elusive...
Big Screens for Bigger Opportunities: CTV Ads for B2B B...
Do you remember which ads you scrolled through in your feed during your...
Implementing a B2B Marketing Attribution Model
In B2B Marketing, understanding the effectiveness of various marketing channels ...
Optimizing B2B Account-Based Advertising Campaigns
In the highly competitive world of B2B marketing, the conventional broad-spectru...
Harnessing the Power of Video Marketing in B2B
In a fast-paced digital world, businesses are constantly seeking innovative ways...
Building and Managing a B2B Community
In today’s digital age, building and managing a B2B community has become essenti...
How to Use Content Syndication for Lead Generation
In the digital age, businesses need to be innovative and strategic to stay ahead...
How constant creativity and entrepreneurial thinking dr...
We’ve discussed this scenario frequently over the past couple years, as inflatio...
Get to Know Launch Marketing’s New CEO, Chris Leger
With the holidays approaching, we thought we’d take a moment to introduce Launch...
What is Marketing Automation and Strategies to Support ...
Making sense of sales and marketing data is not easy. Especially when there are ...
How to Set Goals that Balance Your Personal Life with Y...
By Maria Geokezas, Chief Operating Officer at Heinz Marketing If you’re like me...
B2B Reads: Top 5 B2B Topics, How to Build a B2B Sales D...
Every Saturday morning we share some of our favorite B2B sales & marketing posts...
B2B Reads: Why the Sales Funnel is Dead, Trends for an...
Every Saturday morning we share some of our favorite B2B sales & marketing posts...
Sales Pipeline Radio, Episode 370 Q & A with Jim Huffman
By Matt Heinz, President of Heinz Marketing If you're not already subscribed to ...
B2B Reads: 2025 Google Algorithm, Top 10 Marketing Chan...
Every Saturday morning we share some of our favorite B2B sales & marketing posts...
MarTech Moment: Hotjar
In this week’s MarTech Moment, we are featuring Hotjar. Understanding how users ...
Sales Pipeline Radio, Episode 371 Q & A with Andrew Cha...
By Matt Heinz, President of Heinz Marketing If you're not already subscribed to ...
The Impact of Having Well-Defined Personas
By Carly Bauer, Marketing Consultant at Heinz Marketing *Originally published on...
Speaking with One Voice: How Unified Sales and Marketin...
By Payal Parikh, VP of Client Services at Heinz Marketing In today’s fast-paced ...
B2B Reads: Video as Your Marketing Powerhouse, The Urge...
Every Saturday morning we share some of our favorite B2B sales & marketing posts...
Rebates are the Currency of the Supply Chain, Underscor...
We're excited to announce that Enable has closed an extension on our Series D ra...
Improving Relationships Throughout the Supply Chain: En...
Enable has raised $120M in Series D funding—which puts our valuation at $1B! Fin...
Real Change Happens with People, Not Software
The B2B buying process has changed drastically and now more closely resembles th...
How the Enable & NetSuite ERP Integration Increases Val...
Discover how Enable and NetSuite have teamed up to bring you the ultimate rebate...
The Art of the Deal: How Rebates can Power Your Trading...
By understanding the impact that these incentives have on customers, businesses ...
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Enable Announces New Partnership with Pricefx
We’re thrilled to announce our strategic partnership with Pricefx, the foremost ...
Enable Becomes an AD Strategic Service Provider for Reb...
Enable is excited to announce we are now an official Service Provider to AD!
Enable Acquires Profectus Group’s Rebate Deal Managemen...
Located in Melbourne, Australia, and serving the ANZ region, Profectus Group is ...
The Role of Rebates in Defining Your Market Opportunity
How rebates can help you unlock your market opportunity
What is Pharmaceutical Rebate Management?
In this blog, we’ll be exploring pharmaceutical rebate management from top to bo...
Leveraging Forecasting to Enhance Cash Flow and Boost P...
Whilst many of us wish that we had the ability to glimpse into the future and se...
Enhancing Your Inventory Rebate Accounting Process
We take a closer look at how companies usually manage inventory rebate accountin...
Four Strategies to Optimize Plumbing and HVAC Rebate Ma...
Explore top strategies to maximize rebates in the plumbing and HVAC industry. Le...
How Rebates Influence Your Forecasting
This blog explores the complex relationship between rebates and forecasting, exp...
Enable Ends the Year Strong with 14 G2 Winter 2025 Badges
This quarter, Enable has been featured in 25 G2 reports and earned 14 winter bad...
Technology, humans and rebate management
When it comes to modernizing business practices, technology in general and softw...
Rebate vs Discount: What’s the Difference?
What is a rebate? What is a discount? Learn the definitions and difference betwe...
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Building a Robust Tech Stack for Rebate Management: Spe...
In this blog, we’ll reveal why SPA management deserves a place in any rebate tec...
How to Improve Your Relationships With Suppliers
Strong supplier relationships are key for businesses wanting to maintain growth....
What is Electrical Rebate Management?
Learn how rebate management software streamlines the complex process of managing...
5 Artificial Intelligence Tips Every CFO Needs to Know
In this blog, we explore how AI is changing the game for CFOs and finance teams....
Choosing a Rebate Management System: A Guide
Explore tips for selecting the right rebate management system for your business....
Vendor vs Supplier: What’s the Difference?
Despite the differences between suppliers vs. vendors, the need for rebate manag...
3 Critical Functions in a Rebate Team
Discover the essential roles within a rebate team, from analysts to managers, an...
3 Essential Ways to Use AI for Smarter Rebate Analytics
Let’s break down three essential ways you can use AI for smarter rebate analytics.
The Pitfalls of Manual Rebate Claims and Rewards of Eff...
In this article, we delve deep into the challenges of a manual claim management ...
Optimize Your Supplier Rebate Program and Maximize Reba...
Supplier rebates should lower your costs, while helping you form lasting, mutual...
Rebate Accounting Year-End Checklist
Streamline your accounting year-end with this comprehensive checklist. Learn how...
Navigating Automated Rebate Management
In this blog post, we will delve into the key components of a successful automat...
10 common myths of rebate management
Many businesses around the world have integrated various rebate management proce...
5 New Year's Resolutions for 2025 to Kickstart Your Reb...
Discover 5 actionable New Year's resolutions to supercharge your rebate strategy...
7 Types of Rebate Deals and Pricing Strategies for Rebates
What is a rebate deal pricing strategy? Learn more about the top rebate deals, h...
Announcing the Second Annual Rebate Strategists Awards ...
Nominate in the Second Annual Rebate Strategists Awards 2025
Enable Acquires Flintfox to Redefine Rebate and Pricing...
Enable has acquired Flintfox, the world’s fastest pricing engine, bringing toget...
Special Pricing Agreements: Purpose and Key Takeaways
Special pricing agreements (SPA) are a popular incentive strategy for manufactur...
3 Ways Rebate Management Software Can Help Increase you...
For any business to be successful, it’s vital that company profits increase, ena...
The ultimate finance toolkit for better rebate management
Finance teams play a pivotal role in understanding the impact of deals and rebat...
Rebate Tracking System vs. Manual Tracking: Which Is Mo...
Find out how to select the best rebate tracking system by focusing on critical f...
5 opportunities CFOs can capitalize on with a strong re...
Looking for new ways to become a strong and modern CFO? Look no further than thi...
10 reasons e-signatures should be part of your contract...
In today’s deal economy, traditional methods of signing and validating B2B contr...
Rebate management jargon buster: An A-Z of helpful defi...
If you’ve ever been confused about terminology relating to rebate management, yo...
11 ways to improve your rebate accounting processes
The complexities involved in managing complex trade agreements and rebate accoun...
Rebate Strategists University: Best of the Best Highlights
View the highlights of our ‘Rebate Strategists University’ webinar series with o...
12 questions to ask before starting a rebate management...
If your organization has decided it’s time to upgrade your rebate management sys...
12 things your rebate management system must do
A rebate management system will help you track, calculate, automate and manage r...
How we manually test our applications to create high-qu...
We pride ourselves on delivering software solutions that are robust, polished, a...
Why now is the time to consider rebate management softw...
Although rebates are the driving force of many of today’s top supply chains. The...
6 things you can learn in our help center (that you may...
In case you didn't notice -- we recently introduced our help center, an online k...
Our Customers Tell us: Why Enable?
At Enable, we’re pioneering a software category to help our customers succeed wi...
8 things to consider before implementing a rebate manag...
If your business is planning an overhaul of its rebate management, then you know...
Practical advice on successfully implementing rebate ma...
An effective rebate management system is proven to offer a huge range of benefit...
5 Reasons to Pay your Suppliers on Time
Delayed supplier payments continue to plague the supply chain, particularly smal...
How our software engineers maintain personal growth
Here at Enable, we believe in continuous development. This doesn't just apply to...
What does an efficient rebate process look like?
Read on to discover what factors often prevent efficient rebate management proce...
5 things we’re thankful for this Thanksgiving at Enable
Once again, Thanksgiving is here. It’s a chance to spend quality time with famil...
4 alternative solutions for rebate accounting
Most businesses have a choice of 4 types of systems to manage their trading agre...
5 Reasons to Reset Your Rebate Strategy
Discover the top 5 compelling reasons why resetting your rebate strategy is cruc...
A 5-step process to increasing operational efficiency a...
As the supply chain faces increasing competition, a dedicated rebate management ...
Why we had a third party carry out penetration testing ...
Today it seems we hear about a new major data breach every week; regular attacks...
Building Better Deals for Everyone in the Supply Chain
Where do deals sit within the supply chain? How are deals currently managed? And...
Why Customer Rebates are the Best Thing (For Customer S...
There are two sides to the customer rebate story: the customers’ side where, his...
Chicken Soup for the Rebate Strategist
Those who decided to transform their role from reactive to proactive rebate stra...
Calculating and measuring the potential ROI of supplier...
Learn our secret to calculating and measuring your ROI for supplier rebates.
How AI in change management transforms CRM implementations
Switching to a new CRM system is a complex and high-risk process, with challenge...
Enhancing real estate success with HubSpot
In this guide, we’ll explore how HubSpot CRM can help real estate professionals,...
Replacing or integrating your CRM: Can HubSpot replace ...
When deciding whether HubSpot can replace Salesforce, it’s important to consider...
A day in the life of an AI-powered HubSpot Sales Rep
Sales CRMs have evolved significantly over the years. Since Salesforce first eme...
Your guide to building multi-language websites in HubSpot
In this article, we'll look at the benefits of multilingual websites, what featu...
Best practices for migrating data into HubSpot CRM
One of the most critical—and often underestimated—steps in implementing a new CR...
Sites that convert: ten examples of websites built in H...
In this article, we showcase website projects we've developed using HubSpot, hig...
How an AI Managed Services Provider can drive your AI s...
AI is transforming the way businesses operate, offering the potential to boost e...
HubSpot user adoption: a comprehensive guide to boostin...
In this comprehensive guide, we will explore strategies, best practices, and too...
Embracing AI: overcoming adoption challenges in sales a...
In this article, we explore strategies to drive AI adoption in sales and marketi...
Five Steps to Developing Your Content Marketing Calendar
Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figu...
10 Top B2B Content Distribution Strategies That Work
Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly ...