5 Signs Your Business Needs a PIM System
In an increasingly competitive market, wholesalers face growing operational challenges. From managing rising costs to meeting customer expectations, businesses must ensure that every part of their operation is efficient and aligned. A Product Information Management (PIM) system can make this much more manageable, helping to centralise data, improve accuracy, and enhance customer experiences. If your […] The post 5 Signs Your Business Needs a PIM System appeared first on Oporteo.
In an increasingly competitive market, wholesalers face growing operational challenges. From managing rising costs to meeting customer expectations, businesses must ensure that every part of their operation is efficient and aligned. A Product Information Management (PIM) system can make this much more manageable, helping to centralise data, improve accuracy, and enhance customer experiences. If your business still uses manual processes to manage product information, here are five signs it might be time to consider a PIM system.
- Manual Data Entry Burdens Your Team
One of the most unmistakable signs that your business could benefit from a PIM system is when your team spends too much time on manual data entry. It’s all too easy for these repetitive tasks to become a significant time sink, often leading to inefficiencies and errors. In fact, businesses spend between 10% and 30% of their revenue handling data quality issues due to outdated processes. Automating these tasks through a PIM system not only improves efficiency but also frees up your team to focus on more valuable activities, like building stronger customer relationships.
As you move away from manual processes, it’s also essential to consider the impact on compliance.
- You’re Struggling to Keep Up with Compliance Requirements
Compliance is a constant concern for many wholesalers, especially those in the food and drink sector. Keeping up with the ever-changing regulations and ensuring all product information is accurate can be difficult if you rely on spreadsheets or manual updates. Mistakes in this area can result in fines or damage to your reputation. A PIM system centralises your product data, ensuring that everything is accurate and up to date across all platforms, which not only keeps you compliant but boosts confidence in your brand.
Regarding brand trust, consistency is also crucial in another area—your customer experience.
- Your Product Information is Inconsistent Across Sales Channels
In today’s fast-paced digital world, customers expect to find accurate and consistent product information wherever they shop. However, manually managing product data across multiple sales channels often leads to inconsistencies that frustrate customers. Research from Gartner shows that businesses delivering a seamless buying experience grow twice as fast as those with average experiences, with 74% of consumers basing their purchasing decisions on experience alone (Gartner). A PIM system ensures that your product information is consistent across all channels, reducing errors and making it easier for customers to find the information they need, no matter where they shop.
Whilst consistency is essential, so is customer satisfaction. If you’re noticing a rise in customer complaints, it could be a sign that your product information needs better management.
- You’ve Noticed an Increase in Customer Complaints
When customers can’t find the product information they need or when that information is inaccurate, they are likely to become frustrated and take their business elsewhere. This consideration is especially important given that 86% of customers are willing to pay more for a better experience (Forbes). With a PIM system, you can provide up-to-date, accurate, and comprehensive product information that keeps your customers informed and happy, reducing complaints and building loyalty over time.
As you improve customer satisfaction, you also want to ensure your business is positioned for growth.
- You’re Struggling to Scale and Adapt to Market Demands
As your business grows, managing an expanding product catalogue and entering new markets can become overwhelming, especially if you’re juggling multiple systems. A PIM system allows you to scale with ease, ensuring that all product data remains accurate and manageable. In fact, 69% of companies now rank personalisation as a top priority for enhancing the customer experience (Porch Group Media). A PIM system gives you the flexibility to personalise your offerings while adapting quickly to market changes—whether that’s introducing new products or expanding into new regions.
Conclusion: Is It Time to Invest in a PIM System?
If these signs sound familiar, it may be time to consider implementing a PIM system. With Oporteo’s PIM, you can centralise your product data, maintain compliance, and ensure your business is ready to scale and meet customer expectations. Streamlining your operations reduces inefficiencies and enables you to deliver a seamless and personalised experience to your customers.
Want to know more about how a PIM system can benefit your business? Get in touch with us today to learn how Oporteo can help you take control of your product information and drive growth.
Still unsure? Read our blog: Can wholesalers afford NOT to have a PIM System? to explore why a PIM system is essential for your business.
The post 5 Signs Your Business Needs a PIM System appeared first on Oporteo.
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