Xbox Analyst 'Doesn't See' Microsoft Ditching Hardware Despite New Marketing Campaign

"I guess it could but I don't see that happening".Since Microsoft unleashed its new 'This is an Xbox' marketing campaign earlier this month, there's been lots of speculation about what this means for the future of Xbox hardware - but a well-known industry analyst has played down the idea of Microsoft ditching consoles anytime soon.Circana's Mat Piscatella — who regularly updates us on gaming stats in the US — recently took part in an online Q&A about the industry at large. When asked about Microsoft potentially leaving the 'dedicated hardware market', this is what he had to say:Read the full article on purexbox.com

Xbox Analyst 'Doesn't See' Microsoft Ditching Hardware Despite New Marketing Campaign

"I guess it could but I don't see that happening".

Since Microsoft unleashed its new 'This is an Xbox' marketing campaign earlier this month, there's been lots of speculation about what this means for the future of Xbox hardware - but a well-known industry analyst has played down the idea of Microsoft ditching consoles anytime soon.

Circana's Mat Piscatella — who regularly updates us on gaming stats in the US — recently took part in an online Q&A about the industry at large. When asked about Microsoft potentially leaving the 'dedicated hardware market', this is what he had to say:

Read the full article on purexbox.com