What Series B Investors Really Look for in Growth Stories
Take the typical Series A company with a few impressive logos. On the surface, everything looks promising: good logos, growing deal sizes, and a clear sales-led appetite for the product. But dig a little deeper, and you'll often find these wins required herculean efforts from your scrappy sales team. The CEO worked their network, personally shepherded deals through procurement, or leveraged their industry reputation to open doors.
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Take the typical Series A company with a few impressive logos. On the surface, everything looks promising: good logos, growing deal sizes, and a clear sales-led appetite for the product. But dig a little deeper, and you'll often find these wins required herculean efforts from your scrappy sales team. The CEO worked their network, personally shepherded deals through procurement, or leveraged their industry reputation to open doors.
