What makes you click on a YouTube video?

As an indie business, creating videos seems to be a good search optimization strategy. We're trying to rank for terms like "how to start a podcast," and well-made video can show up in search results (both on Google and YouTube).

What makes you click on a YouTube video?
As an indie business, creating videos seems to be a good search optimization strategy. We're trying to rank for terms like "how to start a podcast," and well-made video can show up in search results (both on Google and YouTube).