Test New Enhancements Turned Off

Is this off for you, too?

When you go to Advertising Settings, take a look at the Advantage+ Creative section. This is where you can test new optimizations that aren’t found in the base Advantage+ Creative enhancements.

I leave this on because I’m adventurous. But now it’s off and I can’t turn it back on.

What is Missing?

When I click for details, the checkbox for Test New Enhancements is grayed out.

Most recently, I had four enhancements I could turn on when this was checked which were pretty interesting.

1. Image Expansion.

2. Background Generation.

3. Text Extraction.

4. Video Expansion.

Where Did They Go?

When opting in, we were told that these enhancements would be used for fewer than 5% of ad impressions, so it was always clear that they’d get minimal use. It was always a mystery if and when these were used or if they were effective. But that’s kind of the deal with all Advantage+ Creative enhancements.

So where did these go? It doesn’t look like these have made their way into the main enhancements yet, which was my first guess. But maybe they’re coming soon.

Otherwise, is this a bug? Is the test over and new optimizations will appear here soon? Maybe only some advertisers get access to this now? I checked several ad accounts and saw the same thing.

I doubt anyone will lose sleep over it, but I’m curious. What are you seeing?

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