Strategies for Prioritizing Retention in an Acquisition-Focused Sales Environment
Acquiring new customers is a critical driver of growth and revenue. Marketing and sales teams are structured to generate leads and close deals, keeping the pipeline flowing and ensuring a steady stream of new business. However, too much focus on acquisition can eclipse retaining your existing customers, which is important for efficient growth. Think of […]
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Acquiring new customers is a critical driver of growth and revenue. Marketing and sales teams are structured to generate leads and close deals, keeping the pipeline flowing and ensuring a steady stream of new business. However, too much focus on acquisition can eclipse retaining your existing customers, which is important for efficient growth. Think of […]
