PageSpeed Insights, Misunderstood: Why It Won’t Mean SEO Success
For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit. This was top of mind for digital marketing strategy for a long time! We’ve seen this scenario play out often, marketing professionals and business owners alike with PageSpeed Insights and Core Web Vitals bookmarked in their browsers; when their numbers fluctuate, the results pages start to shift, or even their domain authority score dips by a point or two, these the first things they’ll check and often one of the first things they’ll mention when talking to us about the challenges they face with their SEO, website or marketing online in general. Let’s start here, without burying the lede: page speeds do matter. PageSpeed Insights, on the other hand? Not so much.
nikhil
For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit. This was top of mind for digital marketing strategy for a long time!
We’ve seen this scenario play out often, marketing professionals and business owners alike with PageSpeed Insights and Core Web Vitals bookmarked in their browsers; when their numbers fluctuate, the results pages start to shift, or even their domain authority score dips by a point or two, these the first things they’ll check and often one of the first things they’ll mention when talking to us about the challenges they face with their SEO, website or marketing online in general.
Let’s start here, without burying the lede: page speeds do matter. PageSpeed Insights, on the other hand? Not so much.
