Opt-In vs. Opt-Out Trials: The Hidden Impact on Customer Retention and Success
You’ve spent countless hours perfecting your product, confident that it will make a significant difference for your customers. You’ve set up trials to let potential users experience its value firsthand. But here’s a critical question: Could your trial strategy be unintentionally driving customers away? Picture this: A potential customer signs up for your trial, excited […] The post Opt-In vs. Opt-Out Trials: The Hidden Impact on Customer Retention and Success appeared first on Customer-centric Growth by Lincoln Murphy.
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You’ve spent countless hours perfecting your product, confident that it will make a significant difference for your customers. You’ve set up trials to let potential users experience its value firsthand. But here’s a critical question: Could your trial strategy be unintentionally driving customers away? Picture this: A potential customer signs up for your trial, excited […]
The post Opt-In vs. Opt-Out Trials: The Hidden Impact on Customer Retention and Success appeared first on Customer-centric Growth by Lincoln Murphy.
