Opportunity Score is Gone
Remember Opportunity Score? Way back in April, I wrote a blog post about the Opportunity Score in Ads Manager. Well, now it seems to be gone. What it Was Opportunity Score gamified accepting delivery recommendations. In theory, if you were following best practices, you’d have a score of a 100. It didn’t mean that you... Read more » The post Opportunity Score is Gone appeared first on Jon Loomer Digital.
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Remember Opportunity Score?
Way back in April, I wrote a blog post about the Opportunity Score in Ads Manager. Well, now it seems to be gone.
What it Was
Opportunity Score gamified accepting delivery recommendations.
In theory, if you were following best practices, you’d have a score of a 100. It didn’t mean that you should always accept recommendations blindly, but I still found it to be helpful.
It was mostly a silly feature, but Opportunity Score motivated me to at least review the ways I could optimize my advertising. And I was absolutely guilty of accepting recommendations just to boost my score. I’d raise my budget a dollar so that I could say that I scaled to get some extra points.
Does it Matter?
Maybe this was just a test. Maybe Meta decided advertisers didn’t use it or it wasn’t all that helpful.
I doubt advertisers will care one way or another, and it’s possible I totally missed that it’s been gone for a while. But I didn’t necessarily hate it either.
How about you?
The post Opportunity Score is Gone appeared first on Jon Loomer Digital.
