Maximising success: b2b influencer marketing for business growth

This may come as a shock, but influencer marketing is for more than just consumer brands. Australian b2b businesses are increasingly tapping into the power of influencers to reach their target audience, build trust, and drive business growth. In fact, three-quarters of businesses in the b2b space are already using b2b influencer marketing and 93% plan to significantly increase their spending in this area in 2024, according to a report from Ogilvy.