How AI is Transforming Marketing: Augmenting Human Efforts, Not Replacing Them
It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis. Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enhancing their ability to engage with desired audiences. However, despite its capabilities, there’s a need for marketers to understand that this new technology is a consequence of an evolution, not necessarily a revolution. To understand and gradually implement AI, organisations are required to “walk before they can run” to ensure effective integration and avoid an overreliance on this emerging technology.
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It’s fair to say that Artificial Intelligence (AI) is shaping how marketers design and execute their strategies, transforming everything from campaign personalisation to data analysis.
Whether it’s in the B2C or B2B space, AI provides tools that empower marketers with insights and automation, enhancing their ability to engage with desired audiences.
However, despite its capabilities, there’s a need for marketers to understand that this new technology is a consequence of an evolution, not necessarily a revolution.
To understand and gradually implement AI, organisations are required to “walk before they can run” to ensure effective integration and avoid an overreliance on this emerging technology.
