carafem’s 2024 Annual Report

As we write this letter, 70 people in 15 states are getting immediate answers on our website about whether they are medically eligible for abortion medication by mail. Twenty-five of those people are in need of support and will get instant approval for financial aid. Cara, our text-based personalized abortion care assistant, is busy sending 3,000 messages back and forth with clients, answering their questions and accompanying them every step of the way of their at-home abortion care. This is a typical carafem day in a year marked by new attacks and restrictions on abortion access in the United States. Read more about our progress and plans for the future here.

Last year:

• We expanded care. We provided one-of-a-kind, client-centered abortion care to 80% more people than in 2022 across 44 states. 
• We improved online telehealth features to serve more people in more places, faster. Eighty-five percent of our clients used our telehealth options, dramatically expanding abortion access in small towns and cities, and rural communities.
• We quadrupled access to financial support for low-income clients with new tech. Several thousand low-income clients received financial support for their abortion care, a four-fold increase from 2022 thanks to our new online tool that helps clients get funding answers instantly—without making a call or waiting longer for care.
• Cara, our virtual care assistant, supported tens of thousands of clients with 1.7 million messages. We designed Cara to be a 24/7 text-based virtual abortion care assistant. On Christmas Day alone, while our offices were closed, Cara supported 263 clients. Cara is frequently cited by clients as the thing they like best about carafem.
• We said “Abortion. Yeah, we (still) do that.” And a lot more people said it with us. 350,000 people joined our bold, no shame social media campaign that helped launch our New York operations and serve hundreds of clients in the first month. 
• Our clients recommended us 99% of the time. Client satisfaction scores have always been our most important metric. They are why we do this work.

We’re grateful for every one of you working with us to build a future where every person—no matter who they are, where they live, or how much money they have—can access safe, convenient abortion care and birth control options that every person deserves.