carafem Wins Gold Anthem Award for New York Launch Campaign

Exciting news! carafem won a gold Anthem Award for our campaign announcing the launch of 24/7 telehealth abortion care in New York in April. We’d like to thank the teams at The Anthem Awards and the many people who voted for us for recognizing the importance of boldly advertising abortion care, especially as we enter a new political landscape.

From day one, providing client-centered, compassionate abortion care that is free from shame or judgment has been our mission. And what better way to demonstrate that commitment than by placing ads in Times Square that proudly use the word “abortion” to help normalize and destigmatize it?

We believe abortion should be discussed openly and without euphemisms, so we did just that—in the largest format we could find—on a 30-foot billboard and six hot pink billboard trucks. The creative featured quotes from our clients—99% of whom would recommend us to a friend. Our message extended to social media via promotion on our own channels, collaboration with TikTok creators, and user-generated content.

“By intentionally and thoughtfully using the word ‘abortion’ when we are talking about this common experience of many people around the world, we normalize abortion as healthcare,” said carafem’s Chief Operations Officer Melissa Grant. “Though this campaign originated in New York City, we hoped the message would resonate across the country. We want to make it exceptionally clear that everyone, no matter their zip code, deserves access to supportive, accurate information and medically- supported abortion care that respects their preferences and needs.”

This was our most impactful campaign to date, garnering over 50 million impressions and engaging 350,000 people with our social media content. We received thousands of positive comments, new followers, and nationwide awareness. One TikTok user even shared a video of the digital billboard trucks that garnered 1.3 million views.

But the most important metric is this: We’ve now served over 1,000 clients in New York with around-the-clock personalized, compassionate abortion care. And 99% of those clients would recommend carafem to a friend.

The Anthem Awards honors the purpose and mission-driven work of people, companies, and organizations worldwide. We’re grateful to be recognized for our work, and remain fiercely committed to ensuring that anyone who wants or needs abortion care can receive it quickly, easily, and compassionately.

Get Fast, Easy, Affordable Abortion Care Personalized to You
If you need abortion pills by mail in New York or one of the 16 other states we serve via telehealth, carafem is here for you. Always. You can access care 24/7 on our website or call us at 1-855-SAY-CARA.