B2B Sales Slowdown: Why Your Teams Are Struggling to Close Complex Deals

B2B sales complexity is increasing, and close rates are lagging as deals become harder to win. Today, complex B2B deals take 20% longer to close than they did five years ago (Forrester), largely because reps need to prepare to manage multi-stakeholder sales. The stakes are high, with productivity losses for a typical 100-person sales team totaling over $2 million annually (DePaul University). For sales leaders, each delay in closing is a missed opportunity to drive revenue and deepen client relationships.

Dec 2, 2024 - 17:52

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B2B Sales Slowdown: Why Your Teams Are Struggling to Close Complex Deals

B2B sales cycles are slowing as deals get tougher and stakeholders multiply, costing companies millions. Traditional training isn’t enough to keep pace with these complex demands.

B2B sales complexity is increasing, and close rates are lagging as deals become harder to win. Today, complex B2B deals take 20% longer to close than they did five years ago (Forrester), largely because reps need to prepare to manage multi-stakeholder sales. The stakes are high, with productivity losses for a typical 100-person sales team totaling over $2 million annually (DePaul University). For sales leaders, each delay in closing is a missed opportunity to drive revenue and deepen client relationships.