5 practical changes to help you balance B2B tech marketing tactics and strategy
“Show me the ROI!” Many marketers hear this in their sleep. The demand for immediate, measurable results can push you toward short-term tactics that boost quick metrics like click-throughs, impressions, or views. But focusing solely on these short-term hits can sabotage your long-term brand building and customer loyalty efforts. Ready to dive straight into the five actionable steps? Align every move with business objectives Carve out space for smart experimentation Broaden your measurement horizons Nurture existing customer relationships Make brand-building a priority
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“Show me the ROI!”
Many marketers hear this in their sleep. The demand for immediate, measurable results can push you toward short-term tactics that boost quick metrics like click-throughs, impressions, or views. But focusing solely on these short-term hits can sabotage your long-term brand building and customer loyalty efforts.
Ready to dive straight into the five actionable steps?
- Align every move with business objectives
- Carve out space for smart experimentation
- Broaden your measurement horizons
- Nurture existing customer relationships
- Make brand-building a priority
